JIVA Aayu Products (Cow-Based Medicines)
We started manufacturing Ayurvedic products from cow dung and cow urine mixed with some other Ayurvedic herbs in our go:sa:la in 2012 after receiving training at Go: Vigyan Anusandhan Kendra at Nagpur, Maharashtra. Aayu is the brand name of our cow-based Ayurvedic products. The Attharva Veda used the word “Aayu paya” for cow-based products as these products increase life span and promote good health. “Aayu” means life or life-span. Hence we named the products ‘Aayu’. The following products are being produced currently in our go:sa:la.
Cow Ghee (Ghritham)
Cow Ghee (Ghritham in Sanskrit): Ghee is a clarified form of butter obtained by heating the butter and removing the sediments. Ghee is commonly used in many recipes and also in various Ayurvedic medicines. Ayurveda says that just like we offer ghee into the sacrificial fire of Yagna ritual to keep the fire burning, we have to…
.
Cow Urine(Go:Panchakam)
In Veda, the products of cow have been compared with the nectar (Rig-Veda 10.15 pp. 47). In Ayurveda cow’s urine is one of the ingredients of Panchagavya. According to Susruthi, cow’s urine has several medicinal properties. Its properties are also described by Charak (Solka-100) in his work Charaka Samhitha. Cow’s urine is extensively used in Ayurveda for purifying certain materials which otherwise possess toxic properties.