JIVA Aayu Products (Cow-Based Medicines)

We started manufacturing Ayurvedic products from cow dung and cow urine mixed with some other Ayurvedic herbs in our go:sa:la in 2012 after receiving training at Go: Vigyan Anusandhan Kendra at Nagpur, Maharashtra. Aayu is the brand name of our cow-based Ayurvedic products. The Attharva Veda used the word “Aayu paya” for cow-based products as these products increase life span and promote good health. “Aayu” means life or life-span. Hence we named the products ‘Aayu’. The following products are being produced currently in our go:sa:la.

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Cow Milk (Kshi:ram/Dugdam)

Cow Milk (Kshi:ram/Dugdam): Cow milk is the first among various cow products used in Ayurveda in numerous ways with numerous benefits.

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Cow Curd or Yogurt (Dadhi)

Curd or yogurt is made by boiling milk and then adding yeast or a little curd when the boiled milk cools down to luke warm temperature and leaving it for a few hours undisturbed. Some of the benefits of cow yogurt are…

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Buttermilk (Thakra or Thakram)

Buttermilk (Thakra or Thakram in Sanskrit):

Yogurt is liquefied, diluted with water, and churned to segregate butter and the leftover liquid is called buttermilk. Some of the beneficial properties of buttermilk as described in Ayurveda are…

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Cow Ghee (Ghritham)

Cow Ghee (Ghritham in Sanskrit): Ghee is a clarified form of butter obtained by heating the butter and removing the sediments. Ghee is commonly used in many recipes and also in various Ayurvedic medicines. Ayurveda says that just like we offer ghee into the sacrificial fire of Yagna ritual to keep the fire burning, we have to…

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Cow Urine(Go:Panchakam)

In Veda, the products of cow have been compared with the nectar (Rig-Veda 10.15 pp. 47). In Ayurveda cow’s urine is one of the ingredients of Panchagavya. According to Susruthi, cow’s urine has several medicinal properties. Its properties are also described by Charak (Solka-100) in his work Charaka Samhitha. Cow’s urine is extensively used in Ayurveda for purifying certain materials which otherwise possess toxic properties.

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Cow Dung (Go:mayam)

Cow dung when dried and burned has anti-radiation and anti-pollution properties and purifies the environment of toxic gases and also radiation. The anti-pollution property was proved in the Bhopal gas tragedy in Madhya Pradesh state involving Union Carbide Company (now Dow Chemical Company) where poisonous gases got leaked and several thousands of people died, but one family which used cow dung  every day survived this tragedy because cow dung has anti-radiation and anti-poisonous gases properties and cleans up the environment for some distance.